Browsing All Posts published on »November, 2011«

Swanning about. Airport lounges, convenient car parks and hotel bedrooms.

November 28, 2011


When I was little I thought people travelling alone were dead glamorous. I would look at them walking purposefully through the airport, suited and booted, carrying their briefcases, bags and trinkets in carrier bags. They’d always be friendly, smile at little children then stride off, like swans, gliding through the airport lounge, focused on the […]

Time for Destination organisations to give 20.12% more support to businesses!

November 21, 2011


As VisitEngland launches their 20.12% off or better campaign, the time for Destination organisations to really shine has arrived. For a small business the thought of offering a discount of over 20% could be daunting.  It could stop them from engaging in what is a simple, but effective campaign.  But with the creative help and […]

How I know Shakespeare must’ve used twitter.

November 21, 2011


Surely he did. Otherwise what was he referring to when he wrote “I like this place and willingly could waste my time in it”? I am hooked.  When my lovely Dolphin first said ‘you should go on twitter’, I thought she had gone mad.  What on earth would I say, what was the point and […]

I’m perfectly capable of writing a press release. Thank you very much.

November 19, 2011


I cringe when I remember my reaction to the news that we’d appointed a PR consultant. What was wrong with the press releases I was sending out? Surely sending a press release to the local paper, and one or two trade press was enough? What did it matter if the stories were printed or not? […]

I’m scared of the dark. So let’s go to a cave.

November 17, 2011


It doesn’t make any difference how old you are, if you’re scared of the dark there’s nothing you can do about it.  With this in mind, picking Romeo and Juliet performed in Kents Cavern was perhaps not my brightest idea, but I was going with my great friend the Elephant, so I knew she would […]

Just call me Amanda. Or Catherine. Or Mabel.

November 16, 2011


I love it. When else can I walk into a room and announce ‘Good evening, I’m Catherine Pilkington Smythe and I’m looking for a man’?  When else can I storm into the middle of a cocktail party chanting some slogan or other? When else can I spurn offers of marriage in front of a room […]

Falling in love … on your first interim – is it the done thing?

November 15, 2011


How could I not. I was spellbound. Enchanted. Blown away. Pick whatever adjective you’d choose to use to express how you felt when you first fell in love – I was it. From the very first glance, I felt my pulse race and excitement rise – this was definitely love, and this was definitely forever. […]

I’m a monkey. So I’ll make this quick.

November 15, 2011


In 2004, I changed jobs.  The local authority I moved to had issues, and had been classified weak by some bureaucratic Government system or other.  It wasn’t wide of the mark, but it was pretty impactful on the council staff and morale was low. The council brought in a motivational speaker, Nigel Risner, for a days’ […]

Are you ready for 2012? Do you care?

November 14, 2011


You should. Whether you think 2012 will make any difference to your business or not, the range and wealth of support and development on offer will benefit your business for years’ to come. Olympics or no Olympics. There’s a very small team of very dedicated people working in the regions, across England, focusing on ways […]

What’s more important, a destination’s promotion or its product?

November 12, 2011


It’s not often I read an article which sums up that ‘my head’s about to explode’ feeling I get when I pick up a holiday brochure or click on a destination website, and I see a beautiful place staring back at me: A place I know will not live up to my expectations! It’s so […]