Time for Destination organisations to give 20.12% more support to businesses!

Posted on November 21, 2011


As VisitEngland launches their 20.12% off or better campaign, the time for Destination organisations to really shine has arrived.

For a small business the thought of offering a discount of over 20% could be daunting.  It could stop them from engaging in what is a simple, but effective campaign.  But with the creative help and support from local destination organisations, I’m sure the VisitEngland website will be bursting with fantastic offers to tempt visitors next year.

It’s not rocket science destinations.  Give your small businesses ideas, options and encouragement.  Get a menu of thoughts and options on your website, talk it through with your businesses, but most of all, encourage them to use the 20.12 campaign as much as they can.  (Or even, give something back to your businesses, like 20.12% off membership for participating businesses)

The Olympics in the UK is a once in a lifetime opportunity. Campaigns like this, operated and promoted by the National Tourist Board, don’t come along every day, so make it easy for your businesses to get involved.