Holding out for a hero.

Posted on January 22, 2012


I’ve worked in ‘tourism’ for quite a few years now.  During that time I have come across lots of dedicated, passionate, tourism professionals who go above and beyond the call of duty to make a difference to tourism in general and not just their product or service.

These individuals are rarely recognised and applauded. They often give their time as well as running their own businesses, and strive to bring partnerships together, to encourage joined up initiatives and to really put something back into their own ‘destination’ and to the wider ‘tourism world’.

I have been privileged to work with many of these ‘tourism superstars’. 

From Hotel General Managers Groups, B&B’s and holiday park owners to blue badge guides, attractions managers and festival operators.  From PRs (including ‘That PR’), marketing agencies and travel journalists to conference, meetings and event organisers. From Destination tourism managers and Visitor information staff to airport operators, airlines and other transport providers.

Without the extra mile given by these people, England’s tourism offer wouldn’t be quite as good as it is now. 

I am sure you have a list like mine, and I am sure working with these ‘tourism superstars’ has made your job easier and fun too.  It’s great then to see our National Tourist Board, Visit England, launching their unsung hero award.

It’s now your chance to recognise the person working in tourism who really makes a difference – give them a pat on the back – and tell the world how great they are!